We took a slate that had been marketed as capital-I Important and made it feel like a group text at 2am. Long copy ran like a voice memo; the films cut to the line, not the look. The copy bible became the thing everyone photographed and stole.
← All work
Amazon Prime Video Integrated campaign 2024 Creative Director
The After Party
An integrated campaign repositioning Prime Video's awards-season doc slate as a loud, late-night hang — not a prestige lecture.
A pull quote
"An integrated campaign repositioning Prime Video's awards-season doc slate as a loud, late-night hang — not a prestige lecture."