Skip to content
Creative Director Writer · Interviewer On set since 2010 Brooklyn → everywhere

Hi, I'm Emily. I makeloudwork.

Creative director at Movement Strategy, longform interviewer at Newsweek, SYFY & Inverse, editor of a zine my friends tell me I should print more often.

Awarded
3× Webby
2× Shorty
4× Digiday
Now booking

Brand films, campaign leadership, editorial franchises, and interviews with anyone who's ever been told to "tone it down."

Email me →
CREATIVE DIRECTION ✱ ON-SET ✱ BRAND VOICE ✱ INTERVIEWS ✱ CAMPAIGNS ✱ COPY SYSTEMS ✱ EDITORIAL ✱ SOCIAL ✱ ZINES ✱ CREATIVE DIRECTION ✱ ON-SET ✱ BRAND VOICE ✱ INTERVIEWS ✱ CAMPAIGNS ✱ COPY SYSTEMS ✱ EDITORIAL ✱ SOCIAL ✱ ZINES ✱ CREATIVE DIRECTION ✱ ON-SET ✱ BRAND VOICE ✱ INTERVIEWS ✱ CAMPAIGNS ✱ COPY SYSTEMS ✱ EDITORIAL ✱ SOCIAL ✱ ZINES ✱
/ 01 — MANIFESTO

Genre films deserve good reporting.
Brands deserve better writers.
The cast always remembers
who brought snacks to set. .

/ 02 — SELECTED WORK

The tiles.

All work →
Amazon Prime Video 2024
Integrated campaign

The After Party

Amazon Prime Video · Creative Director

An integrated campaign repositioning Prime Video's awards-season doc slate as a loud, late-night hang — not a prestige lecture.

Campaign strategyBrand films (×3)OOHSocial systems
View case →
Amazon Books 2023
Brand launch

Read It Loud

Amazon Books · Creative Director

Spotify-adjacent audiobook launch: a campaign built around the idea that great narration is performance, not recitation.

PositioningLaunch filmTalent kitSocial
View case →
NBCUniversal · SYFY 2023
Editorial franchise

Genre Night

NBCUniversal · SYFY · Creative lead + host

A monthly Letterboxd-flavored social franchise for SYFY — long copy, deep cuts, and a cast of semi-obscure hosts.

Franchise conceptHostingWriters roomSocial kit
View case →
Movement Strategy 2024
Brand voice system

House of Cues

Movement Strategy · Creative Director

A voice + tone system for Movement Strategy's in-house copy team — 60 pages, zero jargon, fully yellow.

Voice frameworkCopy bibleTraining program
View case →
Bit Players (self-published) 2024
Print zine

Bit Players

Bit Players (self-published) · Editor · Founder

An independent print zine of interviews with working actors you've seen in 50 things but can't quite place.

EditorialInterviewsArt directionDistro
View case →
Standard Hotels 2022
Branded series

Late Checkout

Standard Hotels · Director · Writer

Branded content series for a DTC hotel client — scripts, casting, and set direction for a 6-episode run.

ScriptDirectionOn-set
View case →
/ 03 — LEADING THE ROOM

Most
Collaborative
Colleague.

My team voted, and the certificate is framed. I lead copy, art, design, animation, and edit — I brief them, defend them, and make sure the notes don't kill the idea.

Creative direction Team leadership On-set direction Brand voice Copywriting Longform interviews Editorial strategy Social systems Concept development Pitch writing
/ 04 — ON THE PAGE

The bylines.

Inverse · Nov 2023 Essay

The Quiet Magic of Character Actors Who Only Play Dads

Newsweek · Aug 2023 Interview

Kate Siegel on Marriage, Horror, and Writing With Your Husband

SYFY · Jun 2023 Column

A Brief Defense of the Two-Hour Movie

Showing 6 of 6 published
See all bylines →
/ 05 — KIND WORDS

Things said about me.

" Emily walks into a room with three ideas and leaves with one everyone wants credit for. She is also very funny, which should count for more than it does. "
— Callie Meyers
VP, Brand · Amazon Prime Video
" Best writer I've ever worked with. She can edit a brief in her head and send it back as poetry. Also: unafraid to kill a darling. Mostly mine. "
— Jordan Park
ECD · Movement Strategy
" Emily's interviews are the rare kind that the subjects email us about afterward — asking for the transcript. That is the whole job. "
— Sam Okonkwo
Senior Editor · Newsweek