A quiet category gets a loud mouth. We pitched a positioning built around the performance of reading — then wrote the talent kit everyone wanted to steal.
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Amazon BooksBrand launch2023Creative Director
Read It Loud
Spotify-adjacent audiobook launch: a campaign built around the idea that great narration is performance, not recitation.
A pull quote
"Spotify-adjacent audiobook launch: a campaign built around the idea that great narration is performance, not recitation."